Abu Dhabi Chess & Mind Games — New Website Development
Modern, fast, and built to grow the community, events, and media reach.
96%Lighthouse Performance
100%Core Web Vitals Passed
+31%Mobile Engagement Lift
Objectives
- Design a modern, mobile-first website to showcase the club, events and news.
- Build fast performance and pass Core Web Vitals.
- Create clear IA with SEO-ready structure and schema.
- Enable easy content publishing for news, events and media.
- Support bilingual content (Arabic/English).
Approach
- UX research, IA and a reusable design system.
- Custom WordPress theme (block editor + ACF), bilingual content.
- Events calendar + registration, news hub and media galleries.
- Performance budgets: lazy-load, image/WebP, caching, critical CSS, CDN.
- Technical & on-page SEO; Organization/SportsEvent schema, GA4 & GSC.
- Security hardening, backups and CDN for global visitors.
The Result
What We Delivered
The new site delivers a crisp brand experience with fast performance, event management, and a structured news hub. It passes Core Web Vitals, improves mobile engagement, and gives editors a simple, reliable workflow.
Modern UI & reusable design system
Events calendar & registrations
News & media hub
SEO-friendly information architecture
Optimized Core Web Vitals
Bilingual content (AR/EN)
96%
Lighthouse Performance
100%
Core Web Vitals Passed
+31%
Mobile Engagement Lift
Services
- New website design & development
- Information architecture & UX
- Custom WordPress theme (block editor + ACF)
- Technical & on-page SEO
- Performance optimization
- Security, CDN & backups
- Analytics & monitoring (GA4, GSC)
- Team training & handover
Tech Stack
- WordPress
- Custom Theme (Block Editor/ACF)
- Events System
- CDN
- GA4
- Google Search Console
- Schema Markup
Timeline
Phased design & build — launched on schedule.
What Our Client Say
“Lead Smart Web Solutions delivered a clean, fast website for our club with an excellent events system and smooth editor experience. Performance and SEO have been strong from day one, and the bilingual setup works perfectly for our audience.”
