Abu Dhabi Chess Festival — Seamless Migration & Advanced SEO
Faster, safer, and consistently first on Google.
98%Faster Loads
95%Search Visibility
0Migration Downtime
Objectives
- Zero-downtime migration to a new host and domain.
- Preserve and strengthen SEO equity (redirects, sitemaps, indexing).
- Improve Core Web Vitals and mobile performance.
- Harden security and ensure reliability for traffic peaks.
Approach
- Planned staging → backup → cutover with full 301 redirect mapping.
- Re-verification in Google Search Console with refreshed XML sitemaps.
- Core Web Vitals tuning: caching, compression, critical CSS, WebP.
- Schema markup for Organization/Event; GA4, GSC monitoring.
- Security hardening and CDN delivery for global visitors.
The Result
What We Delivered
We focused on a zero-risk migration while boosting technical SEO and speed. The site now reflects the festival’s scale with strong visibility, stability during traffic peaks, and a smoother user journey across devices.
Maintained SEO equity & redirects
Optimized Core Web Vitals
Secured & hardened hosting
Improved mobile experience
Clean event IA & navigation
CDN & image/WebP strategy
98%
Faster Loads
95%
Search Visibility
0
Migration Downtime
Services
- Domain & hosting migration
- Technical SEO & on-page SEO
- Performance optimization
- Security & CDN setup
- Analytics & monitoring
Tech Stack
- WordPress
- Optimized Hosting
- CDN
- GA4
- Google Search Console
- Schema Markup
Timeline
Planned cutover window; rapid delivery with 0 downtime.
What Our Client Say
“We worked with Lead Smart Web Solutions on the migration of the Abu Dhabi Chess Festival website to a new host and domain, along with advanced SEO optimization. The delivery was fast and highly professional. The SEO improvements have been outstanding, the website now consistently appears first on the first page of Google search results. We are very satisfied with the smooth process, excellent communication, and the results achieved.”
